Like most other social media platforms, it is also ripe with peer networking, community building, and opportunities to explore gender and sexual identities. Above all, Tumblr characterises itself as a space of creative freedom. A blog can feature sentences that describe a user’s day, and this could be scattered among photo sets of refugees being rescued at sea, cat gifs, pornography, or complex paragraphs that analyse Donald Trump’s presidency. Think of it as the long-form, image-centric version of Twitter – but more personal. What makes Tumblr special is the mix of content you will find there.
But for more than 330 million users worldwide it is a visual medium for self-expression where anything from politics to fan groups goes.
Tumblr is a site that can leave many adults confused.